The process I follow in selling homes has been successful in helping my clients comfortably go through the sales process with the least amount of stress.

JOHN'S GOALS

To market your home using a variety of channels toward:

BOTH a targeted buyer population AND to the Realtor industry who represent these select buyers;

ENDING WITH an irrefutable contract based on an accepted offer that meets the seller's price and conditions;

SO THAT the buyer is pre-approved, all contingents are efficiently eliminated, and there is a successful close of escrow on the scheduled date.

MARKETING ACTION PLAN

MY FIVE POINT SELL YOUR HOME PLAN is:

#1. ID SELLER REQUIREMENTS - Identify your needs in selling your home around timing, money, marketing, or property improvements.

#2. PRICE AND POSITIONING - Price your home based on MLS data, neighborhood dynamics, and other information - ending in a comprehensive Comparative Market Analysis

#3.. MARKETING - Use multiple channels for marketing your home including (as needed) -

• Placement on Multiple Listing Service
• Professional signage
• Internet exposure
• Newspaper advertisement
• Open Houses as agreed upon with sellers
• Brochures, postcards, and/or flyers to your neighbors and other possible buyers
• Networking with other Realtors such as the Bay Area Alain Pinel network of Realtors, the local Realtor's Weekly Marketing Association meetings, Opening your home to the weekly Broker's Tour, use my resources in relocation departments, and showcasing your home using digital virtual tour technology
• Use my website, www.JohnLedahl.com , as a conduit for interested buyers to get their questions answered.

#4. HOME PREP - Help you prepare your home for sale via staging and necessary improvement using my network of home design and repair partners in staging, roofing, carpeting, plumbing, and other crafts.